The GIF of Dance

“⚡👏⚡” – Matt Prest

“I really am touched and tickled in receiving them each day” – Carli Leimbach

 

 

performer credit Yilin Kong and Matt Cornell

FB event here

ABC Radio National Breakfast interview – Listen here

ABC online article – Read here

 

 

Matt is interested in hyper-distributed, non-geographically exclusive, time shiftable, live performance of dance and choreography and driven to making choreography (and its performance) as integrated into the tapestry of everyday life as any other digital notification, working to erode even those ‘legitimising’ frictions/barriers-to-engagment that only actually serve to exclude certain classes or communities from art.

The animated GIF as (self-contained) contemporary dance performance, that is available to you regardless of where you live, your level of disposable time or income or weather you even feel welcome in a theatre.

During the most recent development there was a daily, global, simultaneous, world premiere of a new dance work, sent via SMS to the audience.
With Courtney Scheu (and guests) Matt made (very) short dance pieces as animated GIFs.
Each performance was shot on location around south eastern QLD, with accommodation support from The Farm, transport sponsorship through Darwin Container Services and financial funding and logistic framework from MetroArts Brisbane.
During this 10 day development:
  • over 15,000 photos and videos were made
  • over 300 GIFs produced
  • premiered 1 per day for 10 days straight
  • began with an audience of almost 400 people which swelled to almost 500 people by the end of the 10 days (partly word of mouth and partly thanks to media coverage)
  • youngest audience member 17 yrs of age, oldest almost 82 yrs of age
  • majority Australian based showing audience from places including:
    Perth, Darwin, Melbourne, Broome, Gosford, Sunshine Coast, Bega, Sydney, Townsville
  • Over 10% international audience with mobile phone prefixes including:
    united kingdom
    united arab emirates
    bermuda
    phillipines
    canada
    netherlands
    poland
    germany
    austria
    india
    brazil
    israel
  • GIF’s were made in public view on locations such as:
    Tullebudgera, burleigh waters, yaronga bowls club, sunshine coast, moffat beach, kings beach, glass house mountains, Woodford, beerwah, toowoomba, kenmore cattle station, warwick rodeo, Brisbane botanical gardens, QUT, & gold coast.
  • many people responded with text or emoji to express excitement or share their critics, one audience member even made their own dancing GIF and sent it back!!

 

Facebook Event Here

 

fine print:

*for future seasons, email your phone number to gifofdance@gifofdance.com
*your phone number always remain confidential and only utilised in this specific phase of creation. You can opt-in for future seasons.
*you can leave the theatre/cancel at any time by replying with “NO THANKS”
*there should be no financial cost to you via your carrier unless you’ve already exceeded your data usage allowance
*a dance will be sent out ASAP from when it is made. Only dances made since the most recent performance will be considered
*anyone can join at anytime so spread the word!
*if you phone has a colour screen it will almost certainly be able to receive and play gifs
*This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/4.0/


GIF of Dance was first supported by DirtyFeet 
Choreographic Lab and happened at ReadyMade Works in Ultimo.

 

 

There was an open studio session on Friday Sept 30th 2016 at 17:00 at ReadyMade Works, Ultimo.

FB photo album here

 

there was a play period that preceded the Dirty Feet Choreographic Lab that happened at 7-SEVEN led by Kynan Hughs in Perth as part of STRUT Choreographic Centre in Perth.

 

 

logos of supporters:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *